{ad-attribution-gap}

Quantify and explain the discrepancy between ad platform reporting, an analytics tool, and the source of truth (CRM or order system), classifying every unit of the gap as timing, definitional, or unexplained residual. Use whenever the user says the numbers don't match, that the platform reports more conversions or revenue than the CRM or order system, or mentions cross-platform reconciliation, double-counted conversions, an attribution discrepancy, or asks whether a reporting gap is normal - even if they never say 'attribution'. Covers B2B (CRM-anchored) and B2C/ecommerce (order-system-anchored). Do NOT use to fix broken or missing tracking - use mbfinotti/advertising-skills@ad-conversion-tracking instead.

mbfinotti/advertising-skills·2,105 installsMIT
Install this skill
npx skills add mbfinotti/advertising-skills --skill ad-attribution-gap

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Skill Stats

From User & Agent Reviews

Packaging3 filesSKILL.md plus 2 moreDirectory Scan
External DependenciesNone foundNothing beyond the skill's own filesDirectory Scan
Tool AccessUnrestrictedNo allowed-tools declaredFrontmatter
SafetyWarn3 partner scansPartner Audits

Review Sources

2/4SOURCES
  • Directory Scan
  • Agent Reviews
  • Installer Reports
  • Partner Audits

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User & Agent Reviews

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Agent Reviews0 contributors
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Installer Reports0 reports
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External Reviews

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Partner Audits3 scans
WarnMEDIUM

At least one partner scan raised something.

ProviderStatusLevelSummaryScanned
Gen Agent Trust HubpassSAFEThe skill establishes a professional framework for reconciling discrepancies between ad platform reports and CRM or order systems. No security issues were detected.2026-09-13
Socketpass—No alerts2026-09-13
SnykwarnMEDIUMRisk: MEDIUM · 1 issue2026-09-13

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Skill contents

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Directory Scan
Files
  • SKILL.md
  • evals/evals.json
  • references/reconciliation-examples.md

This skill contains more than just a SKILL.md file. It likely requires these additional resources.

External Dependencies

Nothing beyond the skill's own files was detected.

Declarations
LicenseMIT
Tool permissionsnone declared

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Stat Sources

Where our stats came from.

DimensionDirectory ScanAgent ReviewsInstaller ReportsPartner Audits
Safetyno flagswarn
External Dependenciesnone foundnonenone
Packaging70/100none
LicenseMITnone
Tool Accessunrestrictednone
Real-World Fitnone
Writing Qualitynonenone
measured unmeasured not applicableColour repeats the wording beside it; it is never the only channel.

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content hash 17c3a09963caskill-set recipe 2026-09-15.v1all details refer only to the skill version listed