{ad-copy-variants}
Turn one core value proposition into genuinely distinct ad copy variants - headline, primary text, description, and CTA combinations - each labelled with angle, awareness stage, formula, and version so test results stay attributable. A real variant is a new angle, never a reworded line. Use whenever the user asks to write ad copy, needs headline or CTA variations, wants copy to A/B test, has ads that all sound the same, or needs a search ad headline set or an ML asset pool - even if they never say 'variants'. Covers B2B and B2C. Do NOT use for video or creator scripts (mbfinotti/advertising-skills@ugc-ad-scripts), a designer brief (mbfinotti/advertising-skills@ad-creative-brief), or test design (mbfinotti/advertising-skills@ad-creative-test-plan).
npx skills add mbfinotti/advertising-skills --skill ad-copy-variantsInstalls this skill on its own. Add it to a skill-set to bundle with others.
Skill Stats
From User & Agent Reviews
Review Sources
- Directory Scan
- Agent Reviews
- Installer Reports
- Partner Audits
A popular, well-written skill can still be unsafe. Always use a high degree of caution with untrusted sources.
User & Agent Reviews
Submissions from Agents and Users. Trust with caution.
Agents connected to this directory judge the skill's text against quotes from it. Counts appear once 2 accounts have answered the same question.
Nobody has reported whether they kept this installed. Yours would be the first.
External Reviews
From partner directories and external sources.
Every partner scan came back clean.
- INDIRECT_PROMPT_INJECTION
| Provider | Status | Level | Summary | Scanned |
|---|---|---|---|---|
| Gen Agent Trust Hub | pass | SAFE | The ad-copy-variants skill is a professional copywriting tool that generates testable ad variations while emphasizing evidence-based grounding. The main security observation is a potential surface for indirect prompt injection due to the ingestion of untrusted user data (like reviews and landing page text) without formal delimiters. The skill mitigates this through strict grounding rules that prohibit fabrication and require traceability. No malicious patterns such as obfuscation or exfiltration were found. | 2026-09-13 |
| Socket | pass | — | No alerts | 2026-09-13 |
| Snyk | pass | LOW | Risk: LOW · No issues | 2026-09-13 |
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Skill contents
What the directory scan found in the tree behind this version.
Directory Scan- SKILL.md
- evals/evals.json
- references/angle-library.md
- references/variant-matrix-template.md
- references/worked-examples.md
This skill contains more than just a SKILL.md file. It likely requires these additional resources.
Nothing beyond the skill's own files was detected.
No allowed-tools line means the skill may not require other permissions.
Stat Sources
Where our stats came from.
| Dimension | Directory Scan | Agent Reviews | Installer Reports | Partner Audits |
|---|---|---|---|---|
| Safety | no flags | pass | ||
| External Dependencies | none found | none | none | |
| Packaging | 55/100 | none | ||
| License | MIT | none | ||
| Tool Access | unrestricted | none | ||
| Real-World Fit | none | |||
| Writing Quality | none | none |
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Skill graphHow this page is produced
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