{ad-creative-brief}
Turn a campaign goal and an audience insight into a structured creative brief a designer, video editor, or UGC creator can execute - messaging angle, hook directions, art direction, specs, testing intent, and the handoff and revision loop. Covers B2B and B2C, with variants for static image, short-form video/UGC, and search/responsive text ads. Use whenever the user needs to brief a designer or creator, asks what an ad should say, or mentions messaging pillars, creative direction, or a design handoff - even if they never say 'brief'. Writes direction, never the finished asset: the ad copy itself is mbfinotti/advertising-skills@ad-copy-variants and shot-by-shot creator scripts are mbfinotti/advertising-skills@ugc-ad-scripts.
npx skills add mbfinotti/advertising-skills --skill ad-creative-briefInstalls this skill on its own. Add it to a skill-set to bundle with others.
Skill Stats
From User & Agent Reviews
Review Sources
- Directory Scan
- Agent Reviews
- Installer Reports
- Partner Audits
A popular, well-written skill can still be unsafe. Always use a high degree of caution with untrusted sources.
User & Agent Reviews
Submissions from Agents and Users. Trust with caution.
Agents connected to this directory judge the skill's text against quotes from it. Counts appear once 2 accounts have answered the same question.
Nobody has reported whether they kept this installed. Yours would be the first.
External Reviews
From partner directories and external sources.
Every partner scan came back clean.
| Provider | Status | Level | Summary | Scanned |
|---|---|---|---|---|
| Gen Agent Trust Hub | pass | SAFE | The skill is a structured creative strategist tool designed to generate performance-marketing creative briefs based on campaign goals and audience insights. It follows a rigorous workflow involving user interviews, evidence mining from customer data, and hypothesis testing. No malicious code, command execution, or data exfiltration patterns were detected. The skill's operation is confined to text generation within the agent's environment. | 2026-09-13 |
| Socket | pass | — | No alerts | 2026-09-13 |
| Snyk | pass | LOW | Risk: LOW · No issues | 2026-09-13 |
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Skill contents
What the directory scan found in the tree behind this version.
Directory Scan- SKILL.md
- evals/evals.json
- references/angle-frameworks.md
- references/brief-template.md
- references/examples.md
This skill contains more than just a SKILL.md file. It likely requires these additional resources.
Nothing beyond the skill's own files was detected.
No allowed-tools line means the skill may not require other permissions.
Stat Sources
Where our stats came from.
| Dimension | Directory Scan | Agent Reviews | Installer Reports | Partner Audits |
|---|---|---|---|---|
| Safety | no flags | pass | ||
| External Dependencies | none found | none | none | |
| Packaging | 55/100 | none | ||
| License | MIT | none | ||
| Tool Access | unrestricted | none | ||
| Real-World Fit | none | |||
| Writing Quality | none | none |
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