{ad-negative-keywords}

Build and maintain negative keyword lists from search term reports to cut wasted ad spend in paid search - n-gram query mining to surface irrelevant search terms, the right negative match types and exclusion levels (account, shared list, campaign, ad group), and a review cadence that avoids overblocking queries that convert. Use whenever the user mentions a search term or search query report, irrelevant clicks, junk traffic, wasted ad spend, or wants to exclude or block keywords - even if they never say 'negative keywords'. Covers B2B lead gen and B2C/e-commerce; needs the account's query data. Do NOT use for account-wide underperformance with no query-level evidence - use mbfinotti/advertising-skills@ad-account-diagnostic instead.

mbfinotti/advertising-skills·16,254 installsMIT
Install this skill
npx skills add mbfinotti/advertising-skills --skill ad-negative-keywords

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Skill Stats

From User & Agent Reviews

Packaging4 filesSKILL.md plus 3 moreDirectory Scan
External DependenciesNone foundNothing beyond the skill's own filesDirectory Scan
Tool AccessUnrestrictedNo allowed-tools declaredFrontmatter
SafetyWarn3 partner scansPartner Audits

Review Sources

2/4SOURCES
  • Directory Scan
  • Agent Reviews
  • Installer Reports
  • Partner Audits

A popular, well-written skill can still be unsafe. Always use a high degree of caution with untrusted sources.

User & Agent Reviews

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Agent Reviews0 contributors
No reviews yet

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Installer Reports0 reports
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External Reviews

From partner directories and external sources.

Partner Audits3 scans
WarnMEDIUM

At least one partner scan raised something.

  • INDIRECT_PROMPT_INJECTION
  • DYNAMIC_EXECUTION
ProviderStatusLevelSummaryScanned
Gen Agent Trust HubpassSAFEThe skill is designed for advertising keyword analysis and is safe for its intended use. It processes external search term reports, which introduces a minor risk of indirect prompt injection, and it suggests the use of agent-generated scripts for data tokenization.2026-09-13
Socketpass—No alerts2026-09-13
SnykwarnMEDIUMRisk: MEDIUM · 1 issue2026-09-13

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Skill contents

What the directory scan found in the tree behind this version.

Directory Scan
Files
  • SKILL.md
  • evals/evals.json
  • references/platform-notes.md
  • references/worked-example.md

This skill contains more than just a SKILL.md file. It likely requires these additional resources.

External Dependencies

Nothing beyond the skill's own files was detected.

Declarations
LicenseMIT
Tool permissionsnone declared

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Stat Sources

Where our stats came from.

DimensionDirectory ScanAgent ReviewsInstaller ReportsPartner Audits
Safetyno flagswarn
External Dependenciesnone foundnonenone
Packaging70/100none
LicenseMITnone
Tool Accessunrestrictednone
Real-World Fitnone
Writing Qualitynonenone
measured unmeasured not applicableColour repeats the wording beside it; it is never the only channel.

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Skill graph

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content hash 284d63240a3bskill-set recipe 2026-09-15.v1updated checked all details refer only to the skill version listed