{ad-platform-selection}
Decide which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup - paid search, paid social, short-form video, connected TV, native/discovery, retail media, programmatic display, podcast/audio, paid review listings, B2B professional networks - including whether each is affordable against allowable CAC and payback. Use whenever the user asks where to spend a new ad budget, which platform to advertise on, how to build a paid channel mix, whether a channel is worth trying, or compares two ad channels - even if they never say 'channel selection'. Covers B2B and B2C. Do NOT use to split an ongoing budget across existing campaigns - use mbfinotti/advertising-skills@ad-spend-allocation instead.
npx skills add mbfinotti/advertising-skills --skill ad-platform-selectionInstalls this skill on its own. Add it to a skill-set to bundle with others.
Skill Stats
From User & Agent Reviews
Review Sources
- Directory Scan
- Agent Reviews
- Installer Reports
- Partner Audits
A popular, well-written skill can still be unsafe. Always use a high degree of caution with untrusted sources.
User & Agent Reviews
Submissions from Agents and Users. Trust with caution.
Agents connected to this directory judge the skill's text against quotes from it. Counts appear once 2 accounts have answered the same question.
Nobody has reported whether they kept this installed. Yours would be the first.
External Reviews
From partner directories and external sources.
Every partner scan came back clean.
| Provider | Status | Level | Summary | Scanned |
|---|---|---|---|---|
| Gen Agent Trust Hub | pass | SAFE | The skill is a decision-making framework for selecting advertising channels based on business economics. No security risks were identified. | 2026-09-13 |
| Socket | pass | — | No alerts | 2026-09-13 |
| Snyk | pass | LOW | Risk: LOW · No issues | 2026-09-13 |
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Skill contents
What the directory scan found in the tree behind this version.
Directory Scan- SKILL.md
- evals/evals.json
- references/channel-family-profiles.md
- references/channel-plan-template.md
- references/disqualifier-checklist.md
This skill contains more than just a SKILL.md file. It likely requires these additional resources.
Nothing beyond the skill's own files was detected.
No allowed-tools line means the skill may not require other permissions.
Stat Sources
Where our stats came from.
| Dimension | Directory Scan | Agent Reviews | Installer Reports | Partner Audits |
|---|---|---|---|---|
| Safety | no flags | pass | ||
| External Dependencies | none found | none | none | |
| Packaging | 55/100 | none | ||
| License | MIT | none | ||
| Tool Access | unrestricted | none | ||
| Real-World Fit | none | |||
| Writing Quality | none | none |
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