{advertising-kickoff}

Before starting any paid advertising work, before each recurring advertising review, and whenever routing is unclear, route the task to the right skill of the advertising-skills collection - or say plainly that none fits - and bootstrap or resume the project's shared context artifact. Use at every advertising project start, on later sessions of the same project to re-route without re-interviewing, and whenever the user mentions a new ad campaign or paid media project, asks which advertising skill they need, or wants a periodic advertising check-in - even if they name no skill at all. Prefer this whenever several skills could apply, since the collection has three colliding clusters - the hirer-vs-candidate pair, the budget cluster, the creative cluster - and it returns a short-list plus an ordered skill chain rather than a single guess. Do NOT use when the task already maps cleanly to one skill, such as a pure account audit - that is mbfinotti/advertising-skills@ad-account-diagnostic.