{cac-roas-benchmark}
Compute a business's CAC and ROAS family metrics from real spend and outcome data, then judge whether the spend is healthy against three references - the business's own break-even, its own trailing history, and provenance-labelled external benchmarks - returning healthy, watch, unhealthy, or insufficient evidence. Use whenever the user asks whether their CAC is too high, whether a ROAS is good, what ROAS to aim for, whether ads are profitable, or mentions MER, blended CAC, payback period, or a spend health check - even if they never say 'benchmark'. Covers B2B/SaaS (cost per SQL, cost per closed-won, cohort lag) and B2C/ecommerce. Do NOT use to set those thresholds as policy - use mbfinotti/advertising-skills@ad-spend-guardrails instead.
npx skills add mbfinotti/advertising-skills --skill cac-roas-benchmarkInstalls this skill on its own. Add it to a skill-set to bundle with others.
Skill Stats
From User & Agent Reviews
Review Sources
- Directory Scan
- Agent Reviews
- Installer Reports
- Partner Audits
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External Reviews
From partner directories and external sources.
Every partner scan came back clean.
| Provider | Status | Level | Summary | Scanned |
|---|---|---|---|---|
| Gen Agent Trust Hub | pass | SAFE | The skill is a set of analytical instructions and reference data for marketing unit economics. It contains no executable code, network operations, or sensitive file access. All external references are to related skills by the same author. | 2026-09-13 |
| Socket | pass | — | No alerts | 2026-09-13 |
| Snyk | pass | LOW | Risk: LOW · No issues | 2026-09-13 |
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Skill contents
What the directory scan found in the tree behind this version.
Directory Scan- SKILL.md
- evals/evals.json
- references/benchmark-sources.md
- references/worked-examples.md
This skill contains more than just a SKILL.md file. It likely requires these additional resources.
- Names a paid or metered serviceSKILL.md: subscription
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Stat Sources
Where our stats came from.
| Dimension | Directory Scan | Agent Reviews | Installer Reports | Partner Audits |
|---|---|---|---|---|
| Safety | no flags | pass | ||
| External Dependencies | 1 match | none | none | |
| Packaging | 70/100 | none | ||
| License | MIT | none | ||
| Tool Access | unrestricted | none | ||
| Real-World Fit | none | |||
| Writing Quality | none | none |
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