{event-sponsor-pricing}

Build the sponsorship rate card for a technical event - the revenue target taken from the budget, an inventory of sellable surfaces, cost-recovery, market-comp and value-based price setting, a 2-4 tier ladder with anchoring and a sane top-to-floor ratio, add-on and exclusivity premiums, in-kind valuation, and the discount and negotiation policy written before the first sponsor call, and annual sponsorship decoupled from events for a recurring series. Use whenever the user mentions sponsorship tier prices, a sponsor rate card, sponsor package pricing, or choosing between a published ladder, quote-gated pricing and no ladder at all - even if they never say "pricing". Do NOT use for attendee ticket prices - use samber/dev-event-organizer-skills@event-ticket-pricing; the deck is samber/dev-event-organizer-skills@event-sponsor-prospectus.