{shopify-shopifyql}

Answer a merchant's **analytics and reporting** questions with **ShopifyQL** — Shopify's query language for aggregated store metrics that the Admin GraphQL API cannot compute. Choose this (not `admin`) whenever the ask is for **numbers, totals, trends, or breakdowns** rather than fetching or mutating individual records: including but not limited to total/gross/net sales and revenue, order counts, average order value, refunds, quantity sold, sessions, conversion rate, and traffic — sliced by product, channel, region, or customer, trended over time, or compared period-over-period. Examples: "total sales last 7 days", "orders by sales channel this month", "top products by revenue", "conversion rate this week", "sales this year vs last year". This topic covers writing the ShopifyQL query; if the merchant wants to run it against their store, execution is handed off to `use-shopify-cli`. Not for general Admin GraphQL record operations — fetching or mutating individual resources (use `admin`).